Downtowns 360˚ is a collaborative approach to building
support and momentum for downtown revitalization.

 

Created by the Canadian Urban Institute to help downtowns across Canada demonstrate return on investment and increase support from funders and decision-makers, Downtowns 360˚ has three main components: 

Measurement: Determining what to measure and how to measure it; identifying the indicators, data sources and data sharing partners; collecting and organizing the data. 

Evaluation: Analyzing data and drawing conclusions about the downtown; understanding where to invest and how to make effective decisions; comparing the downtown over time, to the rest of the city, and to other downtowns.

Communication and Visualization: Using a range of visual aids, such as maps, graphs, infographics, and communication tools, such as reports, score cards to communicate your messages and tell the story of the downtown.

 
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Why Downtowns?

 

Downtowns are where most cities began. They are where you find City Hall and where people go to celebrate important events in the life of their city.

Downtowns are the place to enjoy the most remarkable heritage buildings and where young entrepreneurs find the spaces to transition their ideas to the global marketplace. 

Our research shows that downtowns are still a preferred place to shop, dine and entertain – even after the advent of suburban malls. 

Municipal investments in downtown also pay dividends, not just for downtown retailers or the head offices of corporations located on Main Street but to a city’s entire tax base.  

However...  

The false economics of suburban development and other competing trends can create barriers to prosperity downtown.

That's why measuring, evaluating and promoting the state of play in downtowns is critical. 

 
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Work With Us

We provide a range of services to help our project partners build
support and improve downtown vitality.

  DATA COLLECTION & MANAGEMENT   We provide resources and support for data collection and management to help our clients gather critical information about their downtown.  .

DATA COLLECTION & MANAGEMENT

We provide resources and support for data collection and management to help our clients gather critical information about their downtown.

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  MEASUREMENT & REPORTING SYSTEMS   We develop measurement and reporting systems, to help our clients effectively gather and maintain downtown data. We provide advice on what to measure, where to find it and how often to collect it.

MEASUREMENT & REPORTING SYSTEMS

We develop measurement and reporting systems, to help our clients effectively gather and maintain downtown data. We provide advice on what to measure, where to find it and how often to collect it.

  BEST PRACTICE RESEARCH   We conduct comparative research, and provide advice based on international best practices to help downtowns stay competitive locally and globally

BEST PRACTICE RESEARCH

We conduct comparative research, and provide advice based on international best practices to help downtowns stay competitive locally and globally

  STAKEHOLDER CONNECTIONS   We connect stakeholders and use collaborative planning strategies to build relationships among downtown partners t o ensure local support for downtown investment

STAKEHOLDER CONNECTIONS

We connect stakeholders and use collaborative planning strategies to build relationships among downtown partners to ensure local support for downtown investment

  VISUAL TOOLS   We create maps, infographics and other visual tools to help our clients communicate important information about their downtown to decision-makers and potential investors.

VISUAL TOOLS

We create maps, infographics and other visual tools to help our clients communicate important information about their downtown to decision-makers and potential investors.

 

To learn more about these services, contact Alexandra McDonouugh:
amcdonough(at)canurb(dor)org or 416-365-0816 x 226